kristina ioannou

SENIOR COPYWRITER,

& JOURNALIST

Melbourne, Australia

CLIENT PORTFOLIO

Client: BROW CODE

WHAT I WROTE:

  • Tone of Voice Re-Development
  • Taglines & Slogans
  • Social Media Copy
  • Mission & Vision Statement
  • Website Copy
  • Paid Ads
  • Klayvio Email Flows
  • Shopify Email Flows

MY WORDS:

Play it smooth with Creamades Brow Pomade.

Blending the best of both worlds, this hybrid innovation combines the smoothness of cream with the long-wear of pomade. Experience a water-resistant and smudge-proof formula that glides on like butter, allowing you to sculpt, shade, and define brows with precision. Whether you’re after an effortlessly fluffed appearance or a flawlessly filled look, Creamades delivers rich, long-lasting color to take your brow goals to new heights.

see more at www.browcodepro.au

Client: epzen

WHAT I WROTE:

  • Tone of Voice Development
  • Taglines & Slogans
  • Social Media Copy
  • Packaging Copy
  • Website Copy
  • Blog Copy

MY WORDS:

Rich in shea butter, macadamia oil, and magnesium, this creamy body lotion absorbs fast and feels featherlight, never sticky or greasy. It’s a bit like the perfect date—incredibly smooth, impresses everyone it meets, leaves you softer than when it found you and doesn’t come with any unnecessary baggage. If it could make your bed every morning, it’d probably do that too.


see more at www.epzen.com.au

Client: LAAND

WHAT I WROTE:

  • Brand Naming
  • Product Naming
  • Tone of Voice Development
  • Taglines & Slogans
  • Brand Strategy
  • Packaging Copy
  • Pitch Deck Copy
  • Art Direction
  • Website Copy (LAUNCHING SOON)


see more HERE

Client: INIKA

WHAT I WROTE:

  • Tone of Voice Development
  • Website Copy
  • Product Pages
  • Packaging Copy
  • Product Naming
  • Blog Copy
  • Mission Statement
  • Social Media Copy
  • Email Copy

MY WORDS:

A highlighting powder that provides sheer coverage and a silky, light-reflecting finish for a natural radiant glow. Made with pure, light-diffusing minerals, it has the colour payoff of a loose powder in the convenience of a baked palette.

Client: TONIK

WHAT I WROTE:

  • Tone of Voice Development
  • Tagline & Slogans
  • Website Copy
  • Packaging Copy
  • Social Media Copy
  • Email Copy
  • Press Releases


MY WORDS:

You could take regular fish oil. Or you could take organic hemp seed oil – nature's richest source of essential fatty acids, which is said to be oceans more nourishing and sustainable than its fishy counterpart.


This pure golden liquid contains a powerhouse of omegas designed to promote overall health from the inside out.


Sourced from organically grown hemp seeds, delicately cold pressed and cold filtered without the use of chemicals or preservatives, Tonik No.4 capsules may enhance hormones, skin health, energy and digestion. Hook into them, stat!


Client: coast to coast

WHAT I WROTE:

  • Tone of Voice Development
  • Website Copy
  • Product Pages
  • Product Naming
  • Packaging Copy


MY WORDS:

Face the day with supple, luminous skin with this featherlight lotion containing UV filters for daily sun protection. A blend of natural ingredients bursting with marine extracts actively combat dehydration and smooth the skin’s surface, while Organic Aloe protects and nurtures sensitive skin for a glow that outlasts the day.

Client: TWOOBS

WHAT I WROTE:

  • Tone of Voice Development
  • Taglines & Slogans
  • Social Media Copy
  • Packaging Copy
  • Website Copy
  • Blog Copy

MY WORDS:

We’re walking out on fast fashion

We’re a comfy footwear brand that’s asking uncomfy questions. While we don’t have all the answers, we’re putting our best foot forward to set a new standard for sandals everywhere.


Carbon who?

We don’t know her. We’ve offset carbon emissions from every pair so you can put your best foot forward.


Did we mention we’re PETA-Approved Vegan?

that’s pretty much the highest order of vegan-respect a shoe brand can get. This means we’re proudly cruelty-free so no animals are used or harmed in the making of our shoes or in our supply chain. Only profusely patted.





see more at www.TWOOBS.com

Client: KEEKO

WHAT I WROTE:

  • Brand Naming
  • Tone of Voice Development
  • Taglines & Slogans
  • Social Media Copy
  • Product Naming
  • Packaging Copy
  • Ads
  • Website Copy
  • Press Releases
  • Brand Deck
  • Email Copy
  • Art Direction

MY WORDS:

Your teeth called: they asked for a spa day. You know, as a reward for all their hard work. That’s where we come in.


Keeko is on a mission to give your mouth the recommended daily intake of TLC with a feel-good, natural oral care routine you’ll actually enjoy doing.


What was once a tedious chore is now something you can look forward to each day, with the cute products to match. Think whiter, brighter smiles. Happier gums. Better inner health. Less toxins, plaque and cavities. Habits that stick. Job promotions. A million dollars.


Oh wait… We’re getting side tracked. Anyway, the point is: nice teeth. You in?


Client: nuzest

WHAT I WROTE:

  • Tone of Voice Development
  • Brand Strategy
  • Product Brochures
  • Email Copy
  • Web Copy
  • Advertorials


MY WORDS:

We're Plant-Based

Good nutrition should be for everyone and plants make that possible. from peas to production, we use only the best.


Like science we're always evolving.

When the science evolves, so do our formulas. Nutritional scientists and health practitioners formulate our products so what you put in your body is backed by facts and focused on results.



see more at www.nuzest.com.au

Client: LOCO love

WHAT I WROTE:

  • Marketing Strategy
  • Tone of Voice Development
  • Taglines & Slogans
  • Social Media Copy
  • Website Copy
  • Packaging Copy
  • Ads
  • Brand Deck
  • Press Releases
  • Blog Copy
  • Email Copy
  • Art Direction

MY WORDS:

Call it what you will: nectar of the gods, new age alchemy, sweet cacao sorcery, heaven on earth - this is chocolate that will take you higher.


Founded in 2013, Loco Love is dedicated to spinning decadent indulgence and high-vibe health consciousness into a New Food Order. We want to bring inspired moments to your day, encouraging you to rest, indulge guiltlessly and let love and good vibes flow through you and back to the world.


The quality of ingredients is vital to the alchemy of our high-vibe products. We only use the finest organic, plant-based and whole food ingredients, including organic, fair-trade premium Cacao from Peru. The true sorcery is in our unique blends of superfoods, tonic herbs and healing spices. It’s chocolate with benefits - we know you’ll taste and feel the difference.


see more at www.locolove.com

Client: brightlands

WHAT I WROTE:

  • Tone of Voice Development
  • Taglines & Slogans
  • Social Media Copy
  • Website Copy
  • Product Descriptions
  • Blog Copy
  • Email Copy

MY WORDS:

Instantly transport yourself to *that* island vacay. You know the one. Was it Tahiti? Or maybe it was Capri. Surf, swim, cocktails, repeat. And the naps? Legendary. No such thing as Mondays, no deadlines in sight. Maybe see you there?


Live out your boujee-cabin-in-the-woods fantasy with Wildwood. Earthy, spice and lots of nice, the warm, woodsy aroma is reminiscent of a crackling log fire as you snuggle up inside or a flickering bonfire beneath the stars. Someone pass us the marshmallows.



Client: mister bartender

WHAT I WROTE:

  • Tone of Voice Development
  • Taglines & Slogans
  • Social Media Copy
  • Product Descriptions
  • Website Copy
  • Brand Deck

MY WORDS:

Word on the (cocktail) street is that the party don’t start ‘til *spicy* marg walks in, #facts. The perfect balance of citrus and spice, this full-strength spin on a cult classic is guaranteed to bring the heat.


Tequila, agave, fresh lime juice, and jalapenos come together for a full-on flavour fiesta that will spice things right up.


Perfect for sunny afternoons, balmy evenings and a taco or three. Get ready to free your wild side, baby.


see more at @misterbartender_

MORE COpy snippets

PUBLISHED PRINT WORK

get in touch

let's work together